Webinar On Demand

The Weather Network: Growing Your Digital Audience

Presented in partnership with Pelmorex Corp

Tune in and listen to the Q&A fireside chat hosted by Michael Seto, Viafoura’s Client Success Manager in the discussion with Pamela Gonzales, Manager of Global Web & Emerging Technologies at The Weather Network on fostering a thriving digital community. Learn how The Weather Network expanded their active community membership by over 50 percent. Catch the replay here.

Takeaways include:

  • How to expand membership and quantifiable interactions
  • How managing online conversations can be painless and profitable
  • How personalization drives deeper engagement and impacts the KPIs that matter most
  • Best practices and strategies in building and monetizing a growing digital audience

Watch Now:

Pamela Gonzales Presenter Pelmorex

Pamela Gonzales

Manager, Global Web & Emerging Technologies, Pelmorex & The Weather Network

With over 10 years experience in the digital landscape, Pamela Gonzales has worked with some of the world's top brands building digital strategies and managing innovative products geared specifically to the Canadian consumer. With deep knowledge of project management, data analysis, advertising and consumer experience, Pam uses her diverse background to drive The Weather Network websites to new heights. As the Manager of Global Web and Emerging Technologies, she makes strategic, innovative decisions to drive revenue and consumer engagement on one of Canada's most popular websites. She's looking forward to her favourite season, summer or as she calls it, patio season!

Michael Seto Host Viafoura

Michael Seto @viafoura

Client Success Manager, Viafoura

Michael builds strategies with Viafoura’s clients to reach their goals and needs. Previously, he’s held key client success roles managing major companies like Intel Security, HP, and McGraw Hill where he supported their adoption of marketing automation solutions.

Tune in to learn how The Weather Network is driving real-time audience engagement in a localized way — just like the weather.

Watch it here

Servicing over 600 top media, broadcast and entertainment brands worldwide, and powering more than 1.5 billion interactions across 350 million active users, Viafoura helps media companies better build, manage and monetize their content, audience and data in real time.