There is research that shows a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users who are more active in the publisher’s online community make the subscription decision sooner compared with users who are less active (or not active at all).
Turn your content viewers into subscribers by reading this MIT Sloan Management Review study on The Business Case for Engagement.
As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. Learn more by downloading the report below.
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