Hear from media and audience development veterans Tom Gierasimczuk and Dan Seaman to learn how you can leverage the power of social media to build a highly engaged, loyal community on your own site with your content at the center of it all.
Head of Marketing, Viafoura
Allison is a passionate marketing leader with more than 15 years of success combining data-driven strategies and revenue growth. She has led in the development of award winning marketing programs for B2B and B2C organizations with a goal to maximize cross channel audience engagement and ROI.
Content and Audience Development Consultant
An award-winning journalist and digital media executive, Tom has developed effective multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility. Tom has built media properties for clients ranging from WestJet Airlines to Microsoft while working with leading media and communications companies including Rogers Media, Canada Wide Media, and Yellow Pages.
Product Director, Viafoura
A leader in digital media, Dan has built his digital publishing career over the last 15 years. He’s held key strategy and leadership roles managing consumer products across enterprise divisions for big-name Canadian media groups like St. Joseph Media, Quebecor, TC Media, and The Globe and Mail. In these roles, he quickly established himself as a thought leader on the rise of mobile in media and marketing.
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Inland Press Foundation is a not-for-profit organization based in Des Plaines, Illinois with more than 1,000 daily and weekly newspaper members in all 50 US states as well as Canada and Bermuda.
Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools.