Turning Content Viewers Into Subscribers

There is research that shows a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users who are more active in the publisher’s online community make the subscription decision sooner compared with users who are less active (or not active at all).

Turn your content viewers into subscribers by reading this MIT Sloan Management Review study on The Business Case for Engagement.

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Book Cover: What’s Engagement Worth, Anyway?

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In this MIT Sloan report, you will learn how to:

  • Define what an engaged user is for your organization
  • Leverage market leading engagement tools and strategies to move your audience to subscribe
  • Distinguish the correlation between user engagement, conversions and paid subscribers
  • Utilize your highly engaged audience to drive ad and subscription revenues
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Download the MIT Sloan Report

As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. Learn more by downloading the report below.

Viafoura helps over 600 media, broadcast and entertainment brands better build, manage and monetize their content, audience and data in real time, powering more than 1.5 billion interactions across 350 million active users.

Check out our other eBooks and Whitepapers here: viafoura.com/white-papers/