WEBINAR ON DEMAND

More Than a Comment:
How CBC Creates Real Conversations Below the Fold

Viafoura

Share this event

At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to promote a respectful exchange of ideas.

Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations face today in driving engagement below the fold and how to manage a growing and evolving community. Ask questions and learn from CBC’s commitment to being the preferred destination for Canadians seeking information, entertainment, and community.

In this webinar, you’ll learn how to:

  • Elevate the quality of online debate to start discussions that are as civil as they are vigorous
  • Uncover whether anonymity and pseudonymity comprise engagement
  • Leverage the comment section to contribute to your goals as a content publisher
  • Avoid the migration of online debate to social media to keep discussions on your site
  • Sustain meaningful relationships with your audience

 

 


emmabedard

Presenter

Emma Bédard

@emmabedard

Senior Manager, Public Affairs, CBC

Emma specializes in issues management, social media and engagement, media and audience relations, and employee communications. Emma enjoys dreaming up new ways for Canadians to engage with their public broadcaster through CBC’s traditional and digital platforms.

sklightowler

Presenter

Sam Lightowler

@sklightowler

Product Owner, Web Presentation, CBC

Sam has worked on integrated digital products beginning with social experiences and evolving to focus on web presentation. She has spent significant time helping facilitate a cultural transformation to improve the way CBC delivers products such as the News, Sports, and Radio websites to Canadian audiences. Her passion is working with product teams to experiment, learn, and adapt continuously.

seto

Host

Michael Seto

@viafoura

Client Success Manager, Viafoura

Michael builds strategies with Viafoura’s clients to reach their goals and needs. Previously, he’s held key client success roles managing major companies like Intel Security, HP, and McGraw Hill where he supported their adoption of marketing automation solutions.

Join the conversation on Twitter using

#ViafouraTalks

in all your tweets about the webinar!


Viafoura

Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools.