Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations face today in driving engagement below the fold and how to manage a growing and evolving community. Ask questions and learn from CBC’s commitment to being the preferred destination for Canadians seeking information, entertainment, and community.
Senior Manager, Public Affairs, CBC
Emma specializes in issues management, social media and engagement, media and audience relations, and employee communications. Emma enjoys dreaming up new ways for Canadians to engage with their public broadcaster through CBC’s traditional and digital platforms.
Product Owner, Web Presentation, CBC
Sam has worked on integrated digital products beginning with social experiences and evolving to focus on web presentation. She has spent significant time helping facilitate a cultural transformation to improve the way CBC delivers products such as the News, Sports, and Radio websites to Canadian audiences. Her passion is working with product teams to experiment, learn, and adapt continuously.
Client Success Manager, Viafoura
Michael builds strategies with Viafoura’s clients to reach their goals and needs. Previously, he’s held key client success roles managing major companies like Intel Security, HP, and McGraw Hill where he supported their adoption of marketing automation solutions.
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Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools.